Introduction of the scheme
The Operator is the life of a digital national operator in the field of content, education, entertainment and health services. The operator of life, investing in the content generated by the content-producing companies, provides a variety of content services to the operators through the number of different service providers (broad participation) and provides a route for the promotion of content-producing companies through training and Provides advice to them. With the wide participation of service providers, the operator of living space creates space for all types of community-generated content that has been scrutinized by market analysts to enhance the personality traits, skills and training of the community, including life skills, jobs And their knowledge, along with the provision of leisure-time programs to operators, and the central focus of digitization of the content of the country through the participation in the production of content with content service providers, the purchase of content or production by the operator itself.
The project, with the help of expert experts, has provided content services through the purchase, participation or production of content tailored to the needs of users and the demand on the market, so that different types of services are tailored to the interests and interests of users for They are presented. Access to relevant and valuable content, at reasonable prices, at the desired time and place, with high quality and with a minimum of time and variety of choices, is one of the goals of the plan. The fundamentals of the project are based on the investment in a variety of services provided by content producers in various fields such as education, entertainment and health, and the participation in the sale of services, as well as providing advice to content producers in order to empower them. Accordingly, a variety of technical, content, attractiveness for the audience and market demand will be scrutinized by market analysts and will be invested in them, which will address the cultural concerns of families and the development of the domestic industry. . This design is based on the diversity of content in educational, educational, audio, entertainment, game, and counseling topics. . . And the high volume of content and the existence of competitive, rational and based on the real needs of different people in the community are very attractive. Android developers or Android software companies can sell their software by signing up to the life operator as a digital content developer.
Features of Life Operator
• Attractiveness and high quality:
Operator of life considering investing in educational content types, audio, entertainment, games, health and more. . . And the high volume of content and the existence of competitive, rational and based on the real needs of people in the community are very attractive.
• Based on broad participation:
Given the wide variety of services that can be provided by this operator and can be further developed in the future, and given the fact that the investment and entry into each service cause a lack of focus on the core tasks, the best model for creating services Variety and quality in the operator of life is a model of “broad participation” in which it tries to provide the necessary platforms for the presence and competition of different and diverse companies in this network. The operator of life consists of a large number of services, which will be created with the idea and investment and implementation of the private sector in the form of “broad participation”, and only platforms and services will be created by investors of the life operator who are fully infrastructure and facilitator of attraction. Other companies. Also, life operator strategy is to increase the diversity of services, to create competition between servers to increase their number and quality in delivering services and content.
• Provides benefits to Android developers and content providers
Android developers or Android software companies can sell their software by registering as a content developer and content provider in the life of the operator. The operator of life allows connecting to domestic and international markets, domestic and international advertising, and the possibility of investing in developer-generated programs.
Implementation Phases
In the first phase, the operator of life has placed Iran as the main target audience, and after the first phase (the first three years), the Arab countries of the language and, in general, the Middle East countries, have been targeted by the beginning of the fourth year. A brief overview of the phases of the project implementation is as follows: • Phase I (first three years): Iran and Persian language • Phase II (three years): Middle Eastern and Arabic languages
Market target analysis
Smartphone subscribers
Internet subscribers in Iran according to BMI and CAGR
The analysis of the above statistics shows that Iran’s market is a potential marketplace for penetrating digital content. The relatively young population, with a proportional income level coupled with high growth influences in the Internet, TV and smartphones sector, shows that the structure of this market is very attractive and offers a great potential.
Smart TV subscribers
Market segmentation (market service description)
The users and customers of the operator of life are divided into two categories of government users (B2G), enterprise users (B2B).
Organizational users
The e-commerce b2b is simply defined as commerce between companies, that is, the trades and services that a company provides to another company. This is a type of e-commerce that deals with the relationships between organizations. Almost 80% of electronic commerce is from That kind of thing. It’s projected that the growth of e-commerce b2b is much higher than b2c.
Government users
E-commerce b2g is meant to trade between companies and the public sector (the general public). This model refers to the use of the Internet for public procurement, licensing procedures, and other government-related operations. There are two types of e-commerce. First, the public plays the role of pilot and guy in creating e-commerce. Secondly, the public sector seems to be in need of more effective system provision.
