1. Introduction

Today, efficient cultural products have two main components, including good cultural content and advanced technology. Achieving acceptable progress in this area requires concerted efforts in both of these crucial areas. In this great event, the national capacities of content-rich content can be identified and enabled. The production of digital content in the country is critical to the confession of all elites.

In this regard, the Office for the Development of Soft Technology and Cultural Industries of Sharif University of Technology has supported many of the relevant institutions involved in the design of the “Continuous Digital Film Festival of Iran” project. In this plan, the potential talents of this field are identified and will be implemented in a serious program to strengthen national capacity in this area. In fact, this marathon is an opportunity for participating teams to be able to create a content-oriented arena for entrepreneurship and knowledge based knowledge, culture and society and healthy lifestyles in the form of algorithmic, scenario, ui, ux axes. The gaming areas of the game, mobile software and the website are done. According to the report, the participating teams have the opportunity to make a scenario or content algorithm within 12 hours after receiving the contest theme that they are given in a draw. Promotion and culture in the field of digital content production, identifying capabilities and guiding the talents of the community in the field of content production, setting up digital content-based digital entrepreneurship, enhancing Persian language and language in the digital environment, developing creativity in the field of digital content, solving The issue in various ways in the creative process, the training of the basics of generating digital content and supporting content producers are among the goals pursued in this national marathon. At the end of the competition, the products produced by the reviewers will be selected and marathon pickers will be selected, and the products selected will be publicly available through the participation of technology companies in digital formations and will be commercialized.

2 – Definition

Producing digital content in a variety of ways, in a group with ideology and presentation of a dossier that can be implemented and initialized, centrally and continuously in a limited time.

3. Goals

Producing digital content in a variety of ways, in a group with ideology and presentation of a dossier that can be implemented and initialized, centrally and continuously in a limited time.

4. Schedule

a. Call and Registration:

Between 2 and 6 months, the call must be considered for initial registration in the festival

b. Selection and announcement of selected groups

Depending on the amount of participants, 15 days to 1 month to review the group’s resume and the selection of top teams

c. Workshop explaining the festival

1 day for the selected groups to explain the festival, instructions and rules and regulations laid workshop is 1 hour. In this workshop, the brochure is also available on Marathon days.

d Holding the Festival

3 days to be considered for the festival.

e. Completion deadline

f Judgment

g. Closing and Announcement of Winners and Awards

1 day for fitness. (Gantt Attachment Festival Chart)

participants, contributors
age category
The age group is between 14 and 24.

Citizenship
Citizenship can be from all countries, but if they are studying at universities in the country.

education
From the beginning of high school education to the end of undergraduate education.

Gender
Both groups of boys and girls can attend the festival, in segregated or mixed groups based on how each festival is organized.

Participant group
Specialties
There is no need to be a member of the group in all specialties. Only in the team registration form, all of the following specialties should exist between the team members, one person may take several specialties. The education of individuals or courses has passed or the experiences and available citations should be the reason for the selection of expertise for individuals and can be cited.

Number
The number of team members can range from 3 to 5 people.

team leader
Each team has members and a team leader, which deals with all interactions, forms, interviews, and so on. It’s better for this person to manage the project, but not open again.

Project Manager (Project Manager)
Design & Analysis analyst
Business Plan Expert
User Experimental Designer (UX)
User interface designer (UI)
Graphic Designer (GUI)
Database designer
User side programmer (client side programming)
Server side programming
Network expert
Content Provider
Documentary (SRS, FRS, BRS)

Holding
Festival site
The parts that the festival site must have:

Page about us
Targets
History
Previous courses
Results, winners and plans
Sponsors and spiritual
Chart
view
Home (Introducing the New Festival)
complete explanation
Location and time (registration, holding, closing)
Reverse counting time of registration, holding time, closing time
Axes
subjects
Awards, Services and Facility
Sponsors of the new festival
Registration page
Registration Form
Terms and conditions of registration
Validation and follow-up (email, confirmation)
Festival News page
Newsletters
email
SMS
General Terms and Conditions page
Contact with the festival
email
post box
Phone, Fax, SMS
Address (map)
(Documentary attached to the festival website)

Calls
Calls should be sent to the following sections for a maximum of 6 months and at least 2 months before the festival.

Universities and high schools
To register student and student groups in a virtual form (e-mail, SMS), phone call, invitations and environments (banner, stnd, poster)

News agencies
To cover the news call to invite participants to the end of the day sign up as a text message

Institutions
To participate in the marathon with the call for introducing cultural, social and financial dimensions (in a brochure and invitation letter)

(Attachment of Three Model Calls Context Model)

How to
How to register should be as comprehensive as possible so that we get the most initial entry for selecting the participating teams

Internet
The most important way to register a page on the festival site is to register online

Telephone
There should also be a possibility of telephone registration from the public relations of the festival, and the group registration form must be filled in by telephone.

Manual post form
Possibility to send group registration forms to the mailbox

Time
The registration time is at the same time as the call is initiated, that is, when the call to news agencies and universities is called, there must be a possibility to register in the specified manner.

Group registration
Form
Requested information from all members of the group:

first name and last name
Introducing each person for the intended specialties
Group experiences in competitions, festivals and other projects with each other
(Attachment of the registration form of the groups)

Resume of people
All the information of each person in their resume should exist, so a resume form should also be given to them.

(Attachment of Resume Sample Form and Required Information)

Marathon Holding Method
Time and duration of attendance
Participating groups must be present at the start of the festival from 7 am. The end of each day is 7pm. Three days are considered for the whole festival.

Deployment and facilities
Holding Cities
The list of the top ten cities from all parts of the country and universities that have higher rankings in this area are listed below for the festival courses.

Tehran (Sharif, Tehran, Science and Technology, Amir Kabir, Khaje Nasir)
Isfahan (Isfahan University of Technology)
Shiraz (Shiraz University of Technology)
Mashhad (Ferdowsi University of Mashhad)
Tabriz (Sahand University of Tabriz)
Qazvin (Qazvin International Azad University)
Guilan (Guilan University)
Kerman (Shahid Bahonar University of Kerman)
Ahwaz (Shahid Chamran University of Ahvaz)
Birjand (Birjand University of Technology)

Festival venue
The festival venue should be used by the university or even from cultural sites, this selection of venue may be related to the topics and axes selected for the festival.

Furnished space
There is also a furnishings or comfortable seats or a coat for moving people in the area.

How to deploy groups
Tables and chairs
The table and the chair is one of the most important elements of the festival, to the extent that its inappropriateness can bring down efficiency by up to 50%. Each person should have a chair and a table with a space of 1 square meter, so that it can be easily placed on the board and other appliances, this is very important for graphic designers.

Instructions and technical and content privileges
Select a topic
The racing issue for each team in the marathon is determined by lot for each group. Each team has 30 minutes to approve the subject, of course, each team can choose another topic for the second time. In this case, the points are deducted from the group

If the team after the second lot tends to use the first issue, the other score is deducted and the team can choose the first one.

Target
Depending on the type of approach, a primary goal is to provide this solution in the subject matter. A goal that meets all attitudes and perspectives.

Select the title and proper name
Choosing the right name, selecting the target community, the necessity of using this content, the proposed market and goals are among the basics for describing and explaining the content. For the app, the mobile app website, and … an appropriate title to be chosen, a beautiful title that can be registered, advertised and accepted by the general public.

logo
Based on this title, select a picture or logo or icon for the app logo. This title and logo are written on the front page of the documentary. (It does not take more than a quarter of an hour to design a logo, it’s just a graphical representation of the product and can change in the future)

Idea description and product process
Based on the group’s ideas, the exact path to reaching the goals set by the program in the process of being identified, meaning that they write in a plain text what they want to present, some of the questions that contribute to this explanation are:

What are your plans for what the idea is, what are the processes?
Where does it come from?
What tools and how much manpower does it need?
What facilities and infrastructure do they need?
How and how long it takes.
Who are the users and audience of your application?
Is your app capable of generating revenue? What is its program?

Specify topics and episodes
The program is threaded or partitioned, meaning a subject tree is written from the parts and sub-parts of the program (for example, the first part is to be placed on the home page), a separate section for program management, and it is also to be categorized.

Business plan
Include the ways in which you write in the Idea Idea here, and the number of users available in the first phase, and the amount of revenue per episode, with any proportion of the advertisement and other factors affecting a text or table with any conjecture Write down (just about it, no matter how correct it is)

Run time

Start date
End of forecast
Schedule Schedule Schedule
Preparation (Gant Chart chart)
Required resources to implement the plan

Table of required human resources and required specialist
(Position – Education – Specialty / Skill -Rating – Salary Table – Employment Type)
Required Equipment, Production / Office (Machinery – Equipment – Tools – Software Hardware)
Information needs (what information do we need to implement the plan)
Financial Analysis and Estimating

Rate of return on capital
IRR internal rate of return
Liquidity ratios
Activity ratio
Profitability ratios
Rate of return on equity 8
Summary table of the plot
At the end of the business plan, a table is presented on the list of the issues that are decisive for the investment and are based on them.

Information to be included in a Business Plan:

Introduction

The history and presentation of the company
project title
Brief description of the plan
Purpose of the project
Perspective, (providing a picture of what we want to reach)
mission
Target Markets (Scope of Operation SCOPIKG)

Estimates of market demand (for a future year)
Estimated market share and production (for one year or three years)
Investigating and analyzing competitors include:

Direct rivals, these rivals are companies that are precisely doing their business
Indirect competitors, these rivals are companies that offer alternative products for your products.
Explain the differences between your products or your service. This positioning is also called the POSITIONING PRODUCT.
Distribution Channel (How to Sell / Buy a Product)
Advertising (Advertising Costs – Advertising Technique)
Price list of products / services
Sales promotion methods will be used to increase sales and customer purchases.
financial department :

Required budget (Comprehensive budgeting) Full description of the comprehensive budget is attached to the annex
Financing method (how to use financial resources, how you use it) Obviously, the preparation of a technical feasibility study for study easibility is necessary for obtaining funds and facilities.
Bank Loan (Loan Amount – Lender – How to Repay the Loan)
Assets (fixed – current) Expense bills – fixed and variable (wages – payday – telephone – energy – …..)
Cost of depreciation
The expired price table
Income Prediction Table
Breakdown analysis (variable costs – total sales / fixed costs)
Predict the amount of profit 7
Grid List
Balance sheet (if possible and in order to enable financial analysis of the plan)
Fixed capital table
capital in circulation
Total required capital table
Flipcharts
Selling chart
Schedule a chart

Manage and schedule all specializations Gantt Chart
Project management should be based on the defined tasks and project scenarios, assign each time and time to each of the major specializations and tasks, and set the delivery time, until the end of the third day of the project in all dimensions.

(Gantt Attachment Project Management Chart)

Initial UI design
Now, you have more ideas about the idea, and you can identify the number of parts, pages, services, etc. from your application, so they are pen and very simple schema with lines and shapes of pages, sections and user interface. And even process processes are plotted on paper.

Forget about the idea of ​​at least users and administrators with access, all of these pages and sections to be considered by each of them and what they should do. If they have other accesses, they will also be designed.

Determine the Content Structure
The initial content model represents the way to deliver any content and content template (photo, movie, animation, text, audio, etc.) to the audience, how they want to add their favorite content to the user.

Database design
With the content modeling information and graphical design drawings, the database designer can start his work and design the bank with the necessary approximation.

Graphical User Interface Design (GUI)
Based on the initial design, graphists must provide a graphical computer graphic design that can be implemented by the user’s programmers according to the subject and the audience.

Implementation of client side progrmming
Computer graphics with the right conditions for implementation are given to the user-side programmer for implementation.

Server Definition and Network
The network expert temporarily defines and installs personal computers or laptop computers as the server for uploading the product to individuals, this can be done before the marathon until the marathon is dedicated.

Implement server side programming
Server-side programmers implement the project infrastructure by having the required network and server, and the drawings implemented by the user and database developers.

Generate original digital content
The content expert with the nobility to the project scenario can begin to produce the necessary initial content for the initial introduction of the project. This content should be checked with the database specialist for final upload.

Documentation
One of the most important roles for the documentary group is, even if the final product is not custom-made, but the documentary provided by the group is a complete product, the odds of winning and higher scores are higher. Therefore, the documentary maker must receive all the following from all specialist experts at all times and submit a paper to be invested.

Documentary cover
With the Word program, create a documentary, and in the first page, write down the following in order

The theme of the idea is presented
The title of the program is an idea and a logo, or a pic or icon representing the program
Documentary date (note the date of the first day)
prescription
Name of the team: Name your team members below the document.

Introduction and Idea Descriptions
An introduction to the type of your view and idea of ​​the idea, from your own angle and the reason you selected this type of attitude, in a maximum of 10 lines. In a text plain and understandable, far from the complexity and technical vocabulary. Specify your own Ideas program.

Explain much on the milestone, or the same point of differentiation of ideas, and focus on it. This is something that has to be convincing to provide facilities and investment.

Targets
Goals in the order of priority in the form of Ballat in 3 to 5 sentences.

List of topics and episodes
Include the subject tree in the topics and sub-topics and add the explanations related to each one as much as possible.

Technical explanation
Explain the technical issues of the project, such as:

What language have been used?
What is the database?
What is the infrastructure?
What bands are needed?
What additional features are there or are needed?
And add whatever technical specialists are looking for.

Initial Design (UI)
Take pictures from the same drawing drawings and use them in the documentary. You do not need to implement the basic drawings linearly on the computer.

Graphic Design (GUI)
Put the handy design drawings alongside the graphic design of the computer, from which initial design to the final design.

Layout and layout
Drawing up drawings in different parts of the description of the subject list in a way that is understandable and relevant.

Provide Executive Program
Complete the entire project management program, business project plan.
Statistics and research
Analysis and Design
Implement the user’s side
Implement server side
….
Loading and commissioning
How to generate content
Explain how you should make the necessary content from the subject, with which content format, with what explanations, so that if a team has any other content that wants to do your content, it can do the best from your description.

Generate original content
Provide the content generated by the content expert in a document that is understandable and understandable as an example for generating future content.

Map of processes, site, schedule
Now display all the pages, sections, and so on in a page with their connection display. This page has a lot of views

This website translated by google translate

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